UX METHODS

DESIGN BRIEFING

The design briefing (CI/CD) is an important part of the analysis phase. It defines the content and visual framework and is the basis for developing the look and feel of a digital product.

In addition to understanding the requirements, goals and needs of the target groups, the analysis phase of a digital product is also about understanding the identity (corporate identity - CI) of a company or brand and its visualisation and tonality (corporate design - CD).

BRAND FILTER - UNDERSTANDING THE IDENTITY

Brand filters help to transfer the brand attributes (brand values, brand characteristics) to the digital brand experience. The various aspects of the user experience design of a digital product are compared in relation to these attributes:

Look & Feel, tonality
Information architecture
User guidance, navigation
Animation, interaction

The brand filter serves as an evaluation scheme for the creative solution concept as the project progresses. It ensures that the specifics of the brand can be felt in the digital product.

CORPORATE DESIGN - UNDERSTANDING THE IMAGE

Every company has its own CD specifications, more or less extensive depending on its size (digital or PDF).

Possible contes:

Logo
Colors
Photography
Iconography
Typography
Tone of Voice (framework conditions for content/texts)
Restrictions on the use of certain elements

MOODBOARDS - EXCHANGING INITIAL IDEAS

Moodboards are a good way of exploring possible visual directions. A mood board is a collage of images, illustrative elements, screenshots, typography, and possibly also video and animation.

Moodboards make it easier to discuss which direction to take and where the limits are.

THE DESIGN BRIEFING CREATES THE SCOPE FOR DESIGN

The design brief provides the framework for developing the look & feel. It serves as a source of inspiration and the design results can later be compared and justified with the findings from the design briefing. Design should be creative, but not random.