WORKSHOP METHODS

BRAINWRITING

This brainstorming method is very effective for quickly developing, evaluating, and roughly elaborating a wide range of ideas.

The approach is similar to other brainstorming techniques like the 6-3-5 method. What makes this approach unique is that after the initial idea generation, all proposals are evaluated based on a predefined framework. This ensures that only the ideas that align with the objectives of the stakeholders and are feasible are further developed.

PREPARATION

In advance, the framework conditions for the brainwriting and the question are defined.

EXECUTION

The moderator presents the question and (if available) the framework conditions. Paper or worksheets are provided, and all participants write down their proposals individually—one idea per sheet. To add some dynamism, a time limit and physical movement can be introduced, for example, by having participants collect, write on, and return the worksheets at different locations.

After a break, the proposals are read out, discussed, and, in our case, evaluated by each participant according to predefined criteria. This way, the sheets can be efficiently sorted, and the best ideas for further development can be identified. How many ideas make it to the next round depends on the available time and the number of participants. With six people, for example, two groups of three or three pairs can be formed, each developing one or two ideas further.

Agenda

Introduction / Question / Framework Conditions
Round 1: Brainwriting (10 minutes) – all participants develop as many ideas as possible (1 idea per sheet)
Break
Discussion and Evaluation – The moderator reads the proposals and has them evaluated
Round 2: Detailed development of the best worksheets in small groups
Presentation of proposals
Final evaluation and decision on further action

EXPERIENCE WITH THE METHOD

Due to the private idea collection in the first round, all participants can calmly and without influence from others note down their ideas. The selection and evaluation of proposals after the first round take a lot of time, and it is advantageous to know how the selection should be moderated and graded. Here too, I recommend creating positive pressure by setting a time limit in the first round to generate as many ideas as possible.